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Postmarketing Surveillance
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The transition from clinical development to marketplace introduction is critical to the success of any pharmaceutical, biotechnological or medical device product. Postmarketing surveillance (PMS) programs can give you the valuable information you need to optimize your product's potential and gain competitive advantage.
Covance offers unparalleled expertise in the design, conduct, analysis and reporting of PMS programs. We have developed specialized systems for prompt initiation, effective operation and ongoing evaluation of safety parameters for PMS programs.
Safety Surveillance
Pharmaceutical companies have an enormous responsibility to ensure the safety of those who use their products. Covance has vast experience assisting clients with postmarketing safety surveillance programs. We even have supported first-time single product launches, and we have handled all safety-related activities for multiple product lines with established products.
Making PMS Studies Work
Our PMS studies include:
- Simplified study protocols
- Abbreviated case report forms
- Community-based physicians
- Data collection of only well-defined endpoints
- Few protocol-mandated physician visits or procedures
- Broad eligibility criteria based on product labeling.
Integrating Scientific and Marketing Need
Results from well-designed PMS studies can strengthen your marketing and sales efforts. Covance works with you to achieve the scientific credibility of PMS studies and to maximize your product's exposure. We have conducted many trials in which the sponsor's sales force played a major role in study recruitment and conduct. Specifically, the sales representatives have:
- Identified and invited physicians to investigator meetings
- Recruited physicians for study participation and distributed study kits
- Actively placed and evaluated a pilot study
- Invited physicians to attend a dinner meeting to learn about a study.
Covance also has been charged with the management of the sales force through:
- Developing training materials for representatives
- Obtaining and operating 800 numbers to answer specific sales force questions
- Generating representative reports by territory, region, district and national distribution
- Providing activity-based incentives for sales representatives.
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